“With buyers registering across countries in Europe, the Middle East, ASEAN, Australia, the Americas and Asia in general, the BBTF lineup at a trade show initiated by the ASITA Bali chapter is steadily advancing,” said Putu Winastra.

The BBTF Chairman praised the impressive international geographic spread of buyers who traveled to Bali this June, with qualified buyers hailing from Europe, the Middle East, ASEAN, Australia, the US and Asia.

BBTF organizers target Rp. 6.77 trillion in total transactions in 2023, an increase of 29.6% compared to Rp. 5.2 billion in total transactions recorded in BBTF 2022.

Speaking proudly about the upcoming travel fair, Putu Winastra said: “At BBTF, we have a world-class travel trade fair run and hosted by the Indonesian people that saves a substantial amount of foreign exchange by bringing buyers to Indonesia instead of to force Indonesians to travel. abroad looking for business. This is happening only in Indonesia.”

In response to market demand, BBTF will showcase Bali and domestic vendors promoting sustainable tourism products. This year, special attention is paid to health tourism, emphasizing the current global demand for wellness and medical tourism.

“Bali continues to diversify the economic growth of its tourism sector that does not depend solely on the number of arrivals, but also on the quality of its products and visitors. For this reason, we are accelerating new product areas such as wellness tourism, medical tourism, cruise tourism and MICE to attract the attention of BBTF buyers,” Putu Winastra commented. MICE – referring to meetings, incentives, conferences and exhibitions – has become the leading segment of the island’s tourism industry.

BBTF 2023 will operate under a motto that proclaims: Reconnecting Quality and Sustainable Tourism.